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Nov 26, 2012 | 0 comment
Over the past few years, Cyber Monday has overtaken Black Friday as the biggest shopping day of the year, befitting the upward trend in online buying.
In one of many surveys of online shoppers, one conducted by Accenture Interactive found that more people are searching for an in-store experience on the web. They want friendly and helpful representatives to help close their purchase, valuing it over privacy.
A majority of those surveyed said they would buy more often from a website that offered immediate customer service through live chat. Over three-quarters said they would prefer a site that offered this convenience over a competitor’s site that did not.
Here are a few more key statistics from the survey:
What matters most about these stats is that are not exclusive to Cyber Monday shopping. They will remain true year-round. In fact, it’s likely that Cyber Monday will fade out as a major shopping day and more retailers offer steep discounts throughout December, without concentrating on one day.
Immediate online customer support is becoming more and more important in winning customers over. Live chat is crucial to turn browsers into buyers.
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