If your customer’s first language is something other than English, they can now type in the language they’re most comfortable with and their text will be translated, on the fly, into English (or any other language your agent chooses).
Your agent’s reply will be instantly translated back, eliminating the language barrier that in the past would have prevented the sale or made product support impossible.
The implications are huge – with a “multi-lingual” staff (thanks to Google Translate), you can now sell to almost any country in the world with the knowledge that before and after the sale you’ll be able to “talk” to your customers in their own language.
