Learn how small businesses can create remarkable customer experiences and grow without enterprise size budgetsTweet
“Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. And, if you didn’t already know, customer experience is kind of a big deal.
In fact, 86% of consumers are willing to pay more for a great customer experience, and, by the year 2020, customer experience will overtake price and product as the key brand differentiator. (Walker)”
Platforms like Facebook and Google are increasingly becoming pay-to-play, and the age of freely/cheaply generating website traffic is over.
Deep-pockets corporations are competing with small businesses, luring away potential customers with cheaper products and offerings
The digital age has allowed the market to become saturated with brands and product choices”
"Data and research indicate that a delightful customer experience will always beat out factors like price or convenience when it comes down to customers making buying decisions."
At #SmallBizCX19, top Customer Experience experts and practitioners will:
Share strategies around building a customer-first mindset for your small business.
Show you the tips, tricks, and tactics involved in actually creating memorable customer experiences on limited budgets.
Highlight examples of how other small businesses have solved this problem.
At the end of the day, you will have a better idea of how to acquire and retain customers without a massive marketing budget or deep discounts.
Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence with Everyone
Innovative Service: Creating Profoundly Remarkable Customer Experiences
How to get your customer service teams motivated to deliver magical service
How to get your employees obsessed with customer service