5 Ways Technology Will Influence The Future Of Customer Service
Customer Services Times They Are A Changin'
Jan 02, 2020 | 0 comment
For any business to excel, impeccable customer service is simply non-negotiable. Great customer service will not only pull in new clients for you, but it will also improve customer loyalty.
Whether it be through software innovations or cutting-edge AI, technology is revolutionizing the way we deal with consumers and will continue to do so.
Here are 5 powerful ways technology will influence customer service in the foreseeable future.
SaaS IS The Future
The corporate mobile SaaS market is predicted to reach $7.4 billion by 2021 (Strategy Analytics)The corporate mobile SaaS market is predicted to reach $7.4 billion by 2021. @SA_update Click To Tweet
Part of the reason the value of SaaS software is skyrocketing is because companies can now use it to track requests and tackle unforeseen customer issues.
For example, thanks to help desk ticketing systems, customer care representatives can receive a comprehensive view of each customer’s interaction history. The automatically stored and retrieved information can then be used to address issues more effectively.
Moreover, if a customer is served by multiple representatives on separate occasions, SaaS help desk solutions can ensure they won’t have to waste their time answering the same questions over and over again.
With the SaaS ticketing system, this issue is a thing of the past.
Email Will Be Replaced By Real-Time Messaging
It’s no secret that customers want fast, responsive service.
That is why live chat is quickly becoming the preferred channel of communication over email.
Live chat has become the leading digital contact method for online customers, as a staggering 46% of customers prefer live chat compared to just 29% for email (SuperOffice).
Facebook Messenger is another instant messaging platform that is revolutionizing the way companies interact with their clients.
20 billion messages are sent between people and businesses every month using Facebook messenger (SocialMediaToday).20 billion messages are sent between people and businesses every month using Facebook messenger. @SocialMediaToday Click To Tweet
Thus, today’s customer has come to expect being able to chat with their favorite brands using their preferred channel of communication.
Of course, if you’re running a business, you can still use email to share important documents or information.
However, if you don’t invest time into implementing a real-time messaging strategy, you’ll be left in the dark ages.
Blockchain Will Revolutionize Customer Support
Blockchain is the technology that enables the existence of cryptocurrency (among other things). Bitcoin is the name of the best-known cryptocurrency, the one for which blockchain technology was invented. A cryptocurrency is a medium of exchange, such as the US dollar, but is digital and uses encryption techniques to control the creation of monetary units and to verify the transfer of funds.
– Scott Likens, PwC
Paying with cryptocurrency isn’t radically different from paying with other currencies.
However, blockchain technology is the future for customer service, especially when it comes to contracting and transparency.
Instead of the existing payment methods, technology-powered contracts can accomplish payment and contract terms without any human intervention.
This translates to no more bickering over delayed payments, and these digital exchanges are leaps and bounds ahead of human speed and reliability.
Data-Driven Customer Service
As service technology is being adopted at an increasing rate, your company’s customer service team will also become increasingly dependent on surveying the success of such programs.
Thus, in order to be effective, your service technology should also have a way of being quantitatively measured.
This will be the only way you will know if your software initiatives are having a positive impact.
By 2020, more than 40% of all data analytics projects will relate to an aspect of customer experience (Gartner).By 2020, more than 40% of all data analytics projects will relate to an aspect of customer experience. @Gartner Click To Tweet
This means there will be a massive circulation of valuable data throughout customer service departments.
Thankfully, service technology is capable of analyzing large amounts of data and organizing it, so it can be utilized to identify customer roadblocks or specific needs.
This data is equally beneficial for the sales and marketing teams.
For instance, the sales team can use data to better understand customer needs, and, in turn, craft more personal sales pitches.
Social Media Customer Service Will be Normalized
Thanks to social media proliferation, anyone can now review brands and services on a public forum.
This also means that a bad customer experience can be recorded and subsequently uploaded for millions of people to see.
Remember, customers are easily influenced by the opinions of other customers, so always be on your toes.88% of consumers trust online reviews as much as they trust personal recommendations. @invesp Click To Tweet
88% of consumers trust online reviews as much as they trust personal recommendations (invesp).
Regardless of what approach you take, your company will have to formulate a game plan to respond to spontaneous social media interactions promptly and effectively.
Every day, we are seeing new software and technologies pop up to make our daily lives easier and more convenient.
The customer service industry is a prime example of a sector that has benefited from technological evolution. As a result, customer service interactions will continue to become more reliable, faster, and more intimate.
The trick will be to keep up with these changes, so your company can reap the benefits.