Most small business owners during this time have a severe case of butterflies in the stomach syndrome.
They know that while holidays can be a very good time for them, they are intimidated by the Walmarts and the Amazons.
They fret about the advantages of the 800 pound gorillas- huge advertising and marketing budgets, an undeniably strong brand image and the ability to buy in massive quantities and offer steep discounts.
But if you are a small business owner you should actually eagerly look forward to this season. For, you have advantages that the big boxes will never have. You will have customers that the big boxes can’t ever service.
And what’s more, the holiday season is a rising tide and it lifts up all kinds of boats from ocean liners to one person canoes.
Here are a few tips that can help you bring a gun to the gunfight. (more…)
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